Often, in business, concentrating on the strategy of the company is the main objective.
Is that because it’s the most important aspect to concentrate on? Many businesses think so, but solely focusing on strategy may lead a company into stagnation. People make up a company and they collectively create the culture of the company. Culture does not just impact the employees in your office, it has effects on your brand, marketing, and how the public in general views your company. Without a healthy prospering culture a brand has little possibility of long-term success. When we look at brands like Apple, Google, or Starbucks we not only recognize the brand, but we correlate a number of feelings and thoughts about these companies. This is largely due to the culture of these companies.
Why Culture is so Important
A healthy workplace culture encourages creativity. When employees like the place they work and feel like they are part of the team it can make them challenge themselves in innovative ways. In a workplace in which people feel invisible or stifled they will often do the minimum amount required. It is a part of human nature to want to feel valued and important. An organization is made of its people so whatever mindset prevails will show up in your brand and the merchandise and service you provide. Ultimately, taking care of the culture of your workplace is everyone’s responsibility from the CEO to HR.
If you are not yet convinced, here are a couple of the obvious advantages of fostering a healthy culture.
- Focus – The old adage holds true; two heads are better then one. When all the people in a company are focused on the same goal, everything runs more efficiently. This type of focus comes with a healthy culture; the workers will care about the collective goal because they feel like they are a part of it. When people do not feel like they are part of the team, they don’t care about the goal, and this can bring about cynicism.
- Cohesion – The basis of cohesion is strong communication between associates, whether they are facing successes or roadblocks. Strong communication fortifies teamwork and makes operations run more smoothly. In a workplace with an unhealthy culture, people could be nervous to offer feedback about problems that arise or might not care enough to act quickly when issues do arise.
- Motivation – A determined workforce gets things done. That may seem obvious, but companies that do not pay attention to the health of their culture may be struggling when it comes to productivity. Being motivated to work hard is a trait that ought to be present in every person in the company if the culture is healthy.
Measuring the Cultural Health of Your Company
You should assess your company’s culture a few times a year. How can you do this? First, consider how your workers are managed. It is true that a few people may never be happy but, in general, if the opinion is unfavorable begin thinking about modifications to improve the culture to help your business. Tune in soon for a few tips on making your company culture more positive.