The face of business is evolving, it wasn’t long ago that the best way to get your name out was to work with an ad agency, get a billboard, or simply go door-to-door introducing your company to prospective clients. Now with the plethora of options open to consumers and the ease at which they can acquire services or items business have had to alter their approach to selling. When there were less options, and local stores had cornered the market in their industry, selling was just that, selling. People needed something they came to your store because you sold it. With all the options open to people now businesses have to come up with creative ways to be appealing, reach a wider market, and give consumers reasons to choose them as the company they want to work with. Below are a few ways companies can do this.
Mobile devices are hardly rare now-a-days, people carry them to make their lives easier by staying connected to their business and personal life when they are on the go. Because of this many small-business owners want to create mobile sites. These sites retain the branding that the company wants but allows for faster, easier navigation on a mobile device. Making a mobile site makes your company more available to consumers.
At first social sites were just that, social, websites for connecting people in a social way. Myspace was a great example of that, with its highly customizable interface. Then Facebook came out, its much more utilitarian and accessible, the style attracted businesses. Now nearly every business you come across has a Facebook page, sharing content related to their industry and building a fun playful dialog with prospective customers. Now that Google recently unveiled their business pages the future of social sites is all business. Here is a great walk-though for setting up a Google business page.
Providing something educational for prospective clients is a great way to develop trust. A couple of ways companies can do this is through webinars and blogs. You have probably noticed the growing interest in blogs. Companies can stand out from their competitors by showing their in depth knowledge in their field with on-line education.
While the on-line business community keeps growing we can still visit local shop where the owner works behind the counter but more then likely that business has some type of on-line presence. Business are not just street facing anymore but Web facing as well. Being aware of the changing face of business and open to it will make you a more educated business owner and/or consumer. Here is another article about why creating an on-line presence is good business practice.