Do you run a workplace in which employees feel free to express new ideas? Do your workers come to you with new plans or ideas about ways to run company meetings more effectively? Have your employees ever introduced ideas for a new marketing plan or suggested topics for the company’s blog?
If not, then you might be operating a workplace in which employee creativity is being squelched. Nowadays an absence of creativity in your company can condemn your firm to second-tier status. It might even steer your company out of business.
Two heads are better then one right? Well what about a whole business? Promoting creativity means you have many individuals thinking of new ways to promote your products and services, boost workflow efficiency, and enhance overall productivity. This can ultimately mean saving the company money.
One of the best ways to inspire fresh thinking is to simply listen to your employees when they present new ideas. Most employees are anxious when approaching their superiors with new concepts, especially when it’s a notion that falls “outside of the box.” So make sure you give them an open forum to discuss their ideas and give them the respect to listen to them. One more way is to ask your employees, if you are struggling to think of a way to improve the company’s blog, or products, send out an email asking for ideas. Not all of your employee’s ideas will wow you, but, so as not to single anyone out, pay attention to them all.
Dismissing an idea before you have heard it or not giving it your full attention will discourage your employees and defeat your purpose. Instead of having a bunch of imaginative thinkers working for you, you may find yourself with a group of people just going through the motions for their paychecks.
To truly stimulate creativity, reward those employees who do come up with strong ideas. This could mean paying a small bonus to those employees whose ideas you use. It could mean praising employees in company newsletters or memos. It could even mean an in-person “thank you.”
Most employees want to be innovative. Most have ideas on how to improve their places of employment. Nevertheless, in too many work environments, creativity just isn’t emphasized. Break this trend, and encourage your staff to really think about their company. The rewards you receive could be immense.